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International Journal of Pharmacy and Biotechnology
Periodical of An official Publication of Pharmaceutical Scientist Group
Journal Home Page
ISSN: 2231-4849 (Online)
Language: [ English ]  
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  » Volume 3, Issue 3
      pp. 22-26
  » Volume 3, Issue 2
      pp. 15-21
  » Volume 3, Issue 1
      pp. 1-14

 

Open Access

Review Article



Marketing channels on the pharmaceutical market

Veselin Dickov.

A B S T R A C T 

Abstract
Marketing channels through which products find their way to their final users, i.e. patients, entail less controversy compared to pricing issues, but there is still a range of specific features determining the activities and the intermediary chain in this process. Decision-making on marketing channels needs to be viewed in the light of the interaction of all marketing mix instruments. The task of marketing channels on the pharmaceutical market is similar to marketing channels tasks for any other type of products. It comes down to a clear and simple formula - that the right goods must be in the right place at the right time, in the right form and quantity, and with reasonable costs.

Key words: Marketing channels, Pharmaceutical market, Pharmaceutical industry in Serbia


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How to Cite this Article
Pubmed Style

Dickov V. Marketing channels on the pharmaceutical market. Int J Nov Drug Deliv Tech. 2011; 1(4): 233-239.



Web Style

Dickov V. Marketing channels on the pharmaceutical market. www.scopemed.org/?mno=16402 [Access: April 18, 2014].



AMA (American Medical Association) Style

Dickov V. Marketing channels on the pharmaceutical market. Int J Nov Drug Deliv Tech. 2011; 1(4): 233-239.



Vancouver/ICMJE Style

Dickov V. Marketing channels on the pharmaceutical market. Int J Nov Drug Deliv Tech. (2011), [cited April 18, 2014]; 1(4): 233-239.



Harvard Style

Dickov, V. (2011) Marketing channels on the pharmaceutical market. Int J Nov Drug Deliv Tech, 1 (4), 233-239.



Turabian Style

Dickov, Veselin. 2011. Marketing channels on the pharmaceutical market. International Journal of Pharmacy and Biotechnology, 1 (4), 233-239.



Chicago Style

Dickov, Veselin. "Marketing channels on the pharmaceutical market." International Journal of Pharmacy and Biotechnology 1 (2011), 233-239.



MLA (The Modern Language Association) Style

Dickov, Veselin. "Marketing channels on the pharmaceutical market." International Journal of Pharmacy and Biotechnology 1.4 (2011), 233-239. Print.



APA (American Psychological Association) Style

Dickov, V. (2011) Marketing channels on the pharmaceutical market. International Journal of Pharmacy and Biotechnology, 1 (4), 233-239.







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