A SURVEY ON DOCTOR’S EXPECTATION FROM MEDICAL REPRESENTATIVE IN KARNATAKA STATEAnkush C., Virendra S. L., Kiranshanker K., Sreedhar D., Manthan J., Muragundi P. M., Udupa N..
The aim of present study was to know to the effectiveness of personal selling in perception of doctors and to find out exactly
what doctors expect from medical representative.A self-administered questionnaire was distributed to 200 doctors. Both open
end and close end questions were included in the questionnaire. Results obtained from the study were informative.
Doctors find the services rendered by medical representative useful. Today, providing information on price and discounts and
availability of drugs are most important services rendered by medical representatives. So it was concluded from the study that
many doctors are price sensitive today and want drugs at less price for their patients
Personal selling, Perception, Medical representative
Journal of Behavioral Health
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