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Natl J Integr Res Med. 2013; 4(3): 37-42

Impact of Behaviour Change Communication Among Pregnant Women Regarding Good and Harmful Traditional practices

Mohd Haroon Khan*, Najam Khalique**, Ruby Khan***, Ruhi Khan****.

Background: Neonatal survival is influenced much by care provided by the family before, during and after delivery, which in turn is influenced by mother’s beliefs, and perceptions of her immediate family. Objective: To assess the behaviour of pregnant women regarding good and harmful neonatal care practices. 2. Implementation and assessing impact of Behaviour Change Communication (BCC) Package among pregnant women regarding good and harmful neonatal care practices. Methods: A community based intervention study was conducted in the field practice area of the Urban Health Training Centre, Department of Community Medicine, Jawaharlal Nehru Medical College, Aligarh Muslim University, Aligarh, Uttar Pradesh, India. 200 pregnant women were enrolled purposively. Data were analyzed with Epi Info version 3.5.1. Percentages, and Chi Square Test used. Results: Due to implementation of BCC Package in intervention, good practices like giving colostrum were increased two times. Initiation of breastfeeding within 1 hour was increased 4.7 times, exclusive breastfeeding was gone up 3.8 times and induction of burping was increased 6 times. There was significant difference (P–value

Key words: Witch craft, prelacteal, colostrum, exclusively breastfeeding, pacifiers, kajal, BCC

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American Journal of Preventive Medicine and Public Health


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